The monthly brief

One email a month.No pitch.

What’s fatiguing across paid social, which angles are earning their spend, and one teardown worth stealing from. Every issue says plainly what it can’t tell you yet — which, this early, is a lot.

↳ Issue 001 · lands August 2026 · one unsubscribe link, always

The archive

001

What 15 of our own ads say about the thing you're probably optimising

Lands August 2026Upcoming

Issue 001: we scored 15 of our own launch concepts and the hook barely mattered. Plus what we're instrumenting on fatigue, and a teardown of our worst ad.

Get it in your inbox

Twelve emails a year.That’s the deal.

No sequence, no drip, no "quick question" follow-ups. If we ever break that, the unsubscribe link is in every single send.

Or skip the reading.Point it at your account.

The free Crank Audit runs the same analysis against your brand — strategy, gaps, free ads and a 30-day plan, in 24 hours.

Get your free Crank Audit

2 minutes · findings in 24 hours · no call required