FAIR QUESTIONS
Everything founders ask.Answered plainly.
Including the money — a FAQ that dodges the price question is just a sales page with extra steps.
18 QUESTIONS · 5 SECTIONS · NO DODGES
Pricing & contract
What does it actually cost?
Three flat tiers: Launchpad ≈ $1,890/mo, Growth Engine ≈ $3,750/mo (the core offer), Growth Department ≈ $7,490/mo. One-off: the ≈ $635 Starter Ad Pack — 10 scored creatives in 5 days, credited toward month one. Full deliverable counts live on the pricing page. Billed in GBP — USD shown at an approximate rate (July 2026).
Is there a contract or lock-in?
Monthly rolling. No lock-in, no exit theatre. You own everything — accounts, assets, pages. Leave anytime, take it all.
Why flat prices instead of a percentage of spend?
Percentage-of-spend rewards your agency when your costs rise. Flat pricing means scaling your spend efficiently is our problem too — and you always know the bill before the month starts.
What's the guarantee, exactly?
In your first 30 days we ship creative that beats your current control — or the month is free. We agree your control ad and primary KPI (CPA or ROAS) in writing at kickoff — matched spend, judged 30 days after your first creative goes live. No small print beyond that sentence.
The engine & the AI
So is this AI or people?
Both, honestly divided. The engine does the production sprint — generation, scoring, checks, volume. Senior operators direct strategy and sign off every single asset before it ships. You’ll never receive a deliverable nobody looked at.
How is this different from me using AI tools myself?
Three things you can’t subscribe to: a scoring model that kills weak concepts before you ever see them, senior judgement about what to make next, and volume with quality control. Under £3k/mo ad spend, honestly — DIY first. Our comparison page says exactly when each alternative beats us.
Will the ads look AI-generated?
Every asset is scored 0–100 partly on distinctiveness — generic output scores low and dies before you see it. Judge for yourself: our own live campaign creative is on the home page, scores shown, losers included.
Can the AI touch my ad account without me knowing?
No. Every account change ships born-paused, logged on a permanent ledger, approval-gated and one-click reversible. “The AI changed something” is never a mystery here — that’s the flight recorder.
Working together
How many calls a week is this?
None. Async by design: a live dashboard, a weekly pulse email, a monthly video walkthrough. The only recurring calls are strategy sessions — quarterly on Growth Engine, monthly on Growth Department.
Who actually does the work?
The two founders and the engine they built — no juniors learning on your budget, no account managers relaying messages. Jack and Max sign off strategy and every asset; full bios are on the about page.
Who is this actually for?
Companies that sell: ecommerce and DTC, SaaS, digital products, services and coaching, agencies, lead-gen. What we need is a working offer and the ambition to scale it. If we’re the wrong engine for you, we’ll say so fast — the free Crank Audit is where we both find out.
What do you need from me to start?
Ten minutes of onboarding to lock your brand DNA — voice, visual kit, personas, winning angles. Everything after that is built on it. No brand book required; the engine extracts it.
The free Crank Audit
What's the catch with the free audit?
The audit is our demo. It runs on the same engine and gets the same senior sign-off the monthly plans do — strategy, free ads, competitor analysis, CRO report, a 30-day plan. By the last page you know exactly what working with us produces. No call required, no obligation, and the findings are yours either way.
Do I need to connect my ad account?
No. Share what you’re comfortable with — the 2-minute quiz shows exactly what each input unlocks. A URL alone still earns a proper teardown; account detail is what lets us name pounds instead of percentages.
Why does it take 24 hours?
Real analysis, checked by someone whose name is on it. The engine’s checks run in minutes; the senior review doesn’t. Four-minute “audits” are lead magnets — this is the actual deliverable.
Data & safety
What happens to my data?
It’s used to build your report and for the follow-up emails you opted into — nothing else. We keep lead data for 12 months, then delete it. One-click unsubscribe, and team@crank11.ai wipes you immediately on request.
Will you cold-call or text me?
Never. No cold calls, ever — it’s on the quiz and we mean it. Texts only if you tick the separate SMS box, and then only service pings: your report landing, a booking confirmation.
Who owns the ad accounts and assets?
You own everything — accounts, assets, pages. Leave anytime, take it all. Agencies running ads from accounts you don’t control is how hidden margins happen — we build in yours from day one.
Still weighing it?Take the audit.
Free, senior-grade, in your inbox in 24 hours. The report answers the questions this page can’t — the ones about your account.
2 minutes · findings in 24 hours · no call required
Prefer to compare first? See the honest comparison.