The Artifact88/100
Deliverable-first proof
The Lab · our own account, in public
We ran the engine on ourselves first.Losers included.
Client case studies live on this page when they're real — named, numbered, permissioned. Until then you get something rarer: our own brand through our own machine, shown exactly as a client would see it.
3 exhibits · one deliberately empty · every score real
Exhibit A — the self-audit
Before we audited anyone,we audited us.
A premium brand losing every lead it earns.
That's the verdict our own process handed us.
It found a lead form wired to nothing, a site that recompiled itself in every visitor's browser — slow enough that paid clicks bounced before first paint — and case-study claims we killed on the spot. The full report, the exact artifact a prospect receives, is public.
Read the self-auditThe exact deliverable · unredacted
- criticalThe audit form was a dead end — every lead lost
The final CTA was a plain anchor link. No capture, no storage, no email. 100% of quiz effort discarded.
- criticalThe site compiled itself in the browser, per visit
React development builds + Babel Standalone: multi-second first paint on mobile — fatal for paid traffic.
- winThe chrome/Y2K design language is a real asset
Distinctive against a sea of template agencies. Keep it, make it fast.
Findings verified during the re-platform · this site is the fix
Exhibit B — the scored concepts
Five concepts. One died at 57.We kept it on the wall.
Our own launch creative, scored by the same model that scores client work. A scoring pass that only ever says “great job” isn't a scoring pass — so the loser hangs next to the winners.
Seven Days86/100
Creative-fatigue clock
Six Weeks vs 48 Hours76/100
Agency-timeline betrayal
The Diagnosis72/100
Quantified waste call-out
The Seal57/100
killed — kept for honesty
Brief-stage scores · gemini-3.1-pro creative model · watermarked concepts
Exhibit C — reserved
Client results land here.Not a day earlier.
We could fill these tonight with stock screenshots and unverifiable multiples — the old site did, and our own audit killed them. The slots stay empty until the numbers are real.
Reserved · Case 01
Named brand · real numbers · permission in writing
Reserved · Case 02
Named brand · real numbers · permission in writing
Reserved · Case 03
Named brand · real numbers · permission in writing
Want your account to be Case 01?The engine is warm.
Early clients get the most senior attention we'll ever have to give — and it starts with the same process you just watched us run on ourselves.
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2 minutes · findings in 24 hours · no call required