NewFor founders who already built one of these and got something clunky
  • 17 pages
  • 8 tested prompts
  • 0 case studies

NewFree playbooks reveal how the whole thing runs without us

$150,000 days.
Seven-figure months.
A smaller team than we started with.

Those are our own numbers, not a client’s. Both playbooks show you exactly how it runs, stage by stage, and they are free.

The ad machine

Playbook one

Automate Your Ads

The machine that writes four hundred, and knows which three to run.

Crank 11

The funnel underneath it

Playbook two

End To End Funnel Automation

Capture, qualify, book, nurture. The three nobody builds.

Crank 11

Included with both

The pack

Eight Tested Prompts

Run tonight. Four of the eight failed their first draft and say so.

Crank 11

Get both nowFree. One email. No call.

Free. Both books, one email, no call required. 100% privacy, no games, no spam.

What the two books take apart

This is the thing, running.

Three machines out of the portal, drawing what they actually draw. The books take these apart, a stage at a time.

Creative, coming off the lineFour hundred variations of a handful of ideas, made so they can lose to each other. Ten you are all slightly proud of is a committee.
The funnel, branchingCapture, qualify, book, nurture, close. Nobody below the line gets deleted: they route to nurture, which is most of what you paid for.
The sequence, running its lanesOne step at a time, from unaware to aware of you. Skip a step and it reads as pushy, because it is.
 

Dear founder,

If you have already built an AI thing for your marketing and it came out clunky, this is for you.

Not the version of you who never tried. The version who did. You wrote a careful prompt, you read back something that sounded like everybody else, and you quietly went back to doing it by hand.

The prompt was never the problem.

It had no context, so it didn’t know your brand, your buyer, or anything that had already worked. It had no role, so one generalist did eight specialists’ jobs and averaged all of them. It had no judge, or worse, the thing that made the work also graded the work and gave it a nine. And it had no memory, so every run started at zero.

That last one is why month three looks like month one.

It was not you. It was the architecture.

Look at the loop most people are stuck in. You generate a batch. You pick a favourite. You post it. Something moves, or it doesn’t, and you can’t tell which, because nothing measured it against the version you didn’t run. Next week you open a blank prompt and start again with none of last week’s evidence in the room.

That is not a system. That is a very fast intern.

Underneath the ads it’s the same story with different furniture. You automated the form and you automated the calendar, because those had buttons. Qualifying, nurturing and the weekly read have no buttons, so they never got built. Ninety percent of the people who took your free thing did not book, and nothing is following up with them.

So we wrote both halves down.

Book one is the ad machine. Research, generate, judge, publish, measure, retire. Six stages and one arrow going back, and the arrow is the whole thing. Book two is the funnel underneath it. Capture, qualify, book, nurture, close.

Both are free, and both are web pages rather than PDFs. When a line goes stale we correct the page instead of leaving it wrong in your downloads folder.

Read book one first. Page five is the one that costs people the most money, and it is four hundred words long.

JackCrank 11

Both books, one email. Nothing else happens.

I want both playbooksFree. Both books, one email, no call required.

100% privacy. No games, no spam.

What is inside

Seventeen pages. Here is a fraction of what is on them.

Playbook one

Automate Your Ads

Nine pages. The machine that writes four hundred, and knows which three to run.

  • The whole machine on one page, and the dotted arc outside it that shows what most “AI ad systems” actually are. (Page 2)
  • Where angles come from. You started at a blank prompt, so did your competitor, and you both got the same ten ideas. (Page 3)
  • Why ten variations of one idea is one ad, and what volume is actually for. (Page 4)
  • The most expensive mistake in advertising, which does not look like a mistake. You killed an ad on four hundred impressions and the chart still drew a difference. (Page 5)
  • Why the agent creates and never switches anything on, and why that is the design rather than a limitation we are apologising for. (Page 6)
  • The half of measurement everyone skips, and the reason month three looks like month one. (Page 7)
  • Five techniques from outside the marketing world. The first is a Stanford paper and it is credited by name. (Page 8)
  • What you have got at the end of it and what you have not, written out in two columns. (Page 9)

Playbook two

End To End Funnel Automation

Eight pages. Capture, qualify, book, nurture. The three nobody builds.

  • The whole path on one page, with the two stages most funnels actually consist of marked: a form, and a calendar link. (Page 2)
  • The field-count trade nobody notices they made. You inherited somebody else’s answer to a question you were never asked. (Page 3)
  • Why “good fit” is not a field, and the four things that are. Plus where everyone below the line goes, because nobody gets deleted. (Page 4)
  • Counting the doors between “yes” and a time in the calendar. The worst one asks for an email you already have. (Page 5)
  • The ninety percent who did not book, and the staircase that moves someone one step at a time. (Page 6)
  • Why the biggest mover on your dashboard is almost always a consequence, and how to find the stage where anything happened. (Page 7)
  • What you have got, and what you have not. (Page 8)

Seventeen pages, and the page numbers above are real.

I want both playbooksFree. Both books, one email, no call required.

100% privacy. No games, no spam.

The difference

Three things separate a system from a very fast intern.

None of them costs more money. All three are drawn out in the books, on the page where they go wrong.

01

It researches in front of itself

Nobody writes a good angle from a blank page. They harvest one, from what is already working, and from the mechanism underneath the words rather than the words.

02

It can say no

The question is never which ad is winning. It is whether these two can be told apart yet. The honest answer is usually no, and a system that cannot say no will hand you a winner every single morning.

03

It writes down why

Not a note in a doc. A row, next to the claim the ad made and the person it was aimed at, in a form the next round can actually read.

All three are in the books, on the page where they go wrong.

I want both playbooksFree. Both books, one email, no call required.

100% privacy. No games, no spam.

Before you give us your email

Tick these off in your head.

Nodding at the first list? The books are worth your evening. If the second one is closer to the truth, close the tab. That is a real answer and it costs you nothing.

This is for you if

  • You already run paid traffic, or you are about to start.
  • You have tried building something with AI and it came out clunky.
  • You are the person who decides, not the person who forwards it to the person who decides.
  • Your ads and your funnel are two separate piles of work held together by you.
  • You would rather understand the system than be handed a login to another tool.

It is not for you if

  • You want somebody to press go and never look at it again.
  • You are looking for a tool subscription rather than a system.
  • You have never run an ad and want to start on theory.

The two people who wrote them

We built this for ourselves first.

Jack is an engineer who ended up in marketing, which is a worse career plan than it sounds and a much better way to end up with a system. He does not think in campaigns. He thinks in stages, and in what happens between them, which is where every marketing machine actually breaks.

The origin of all of this is not a strategy document. It is 11:40 at night, in Canva, making the next ad by hand because there was nobody else to make it. Anyone who has run a brand knows that hour. The system exists because he refused to keep working it.

So the first thing the automation ever replaced was not a client’s agency. It was ours. We stopped paying an agency thirty thousand dollars a month, and the six-person creative team that came with it stopped being necessary in the same quarter. What replaced them is the thing described in these two books.

Max came at it from the other side. He sells. He has spent his career in lead generation watching good offers die on bad follow-up. That is why book two spends its longest page on the ninety percent who never book, and why neither of us will let a funnel delete anybody.

Between the two of us, one builds the machine and one argues with it. That is the entire method, and it is why the judging step in book one exists at all.

Jack

The one who builds it

Engineer first, operator second. He built the ad machine inside a business he owns, which is the only reason we can describe it stage by stage.

  • $35Mbuilt in his own business
  • $30ka month in agency fees the automation replaced, plus the six-person creative team
  • 7 figmonths, and that is where every number on this page comes from

Max

The one who argues with it

Lead generation. Spent years on the side of the business that finds out immediately when a funnel is lying to itself.

  • $8.5kto $90k in a single month, on one account he ran himself
  • 90%of leads never book, and book two is mostly about them

The fair question

Who is Crank 11 to make such promises?

This is the part where a page like this shows you a wall of client logos and a number with a “b” on the end. We are not going to, and it’s worth saying why rather than leaving a gap where the proof usually goes.

Our clients’ results belong to our clients. We don’t have written permission to put their numbers on a landing page, and a redaction is not a permission. So there is no proof wall here and there isn’t going to be one.

What’s here instead is the machine itself, further up this page, drawing what it draws. And two books that describe a system in enough detail that you can judge for yourself whether anyone runs it. That is the only proof that survives a sceptical reader anyway. Not what we say it did. Whether the description holds together.

Read page five of book one. If we had not spent a long time getting that one wrong, we could not have written it.

17Pages across the two books
8Prompts you can paste tonight
5Techniques from outside marketing
0Case studies, logos or client results

Both books, free

Tell us where to send them.

Both books are written and they live inside the client portal, so the email that lands now carries both links and asks you to create a login once. No call, no discovery form, no fifteen-field questionnaire: book two page three is about exactly that trade, so this would be a strange page to put one on.

100% privacy. No games, no spam.