Your winner just died. Again.
The ad that carried March is invisible by April. At £5k–50k/mo, fatigue is a weekly event — and ten concepts a quarter can't outrun arithmetic that resets every seven days.
For founders · £5k–50k/mo on ads · any platform
You are the marketing department.We're the engine you plug in.
Founder-led, real ad spend, no in-house creative team — running Meta, Google, TikTok, email, or all of it at once. That's not one segment of our business. It's the whole company, machined for exactly that shape of brand.
Get your free Crank Audit
2 minutes · findings in 24 hours · no call required
The week we're built for
Sound familiar?It should. We ran brands too.
The agency ships on agency time.
Brief on the 1st, drafts on the 20th, live next month. The retainer maths only works if you never divide the invoice by the number of assets that actually shipped.
You're the creative director now.
Nights reviewing freelancer batches, mornings in Ads Manager, the actual business squeezed into whatever's left. That's not a growth plan — it's a second job.
Tracking is quietly broken.
Pixel half-firing, CAPI unset, attribution guessy. Every scaling decision is being made on numbers nobody in the building fully trusts.
Founders' own pattern · €10M+ of our own Meta spend behind it
The fit — both columns
Who it's for.And who should walk away.
A managed engine only compounds when the account is the right shape. So we publish the no-list next to the yes-list — it saves both of us a month.
Plug in if
- You already have a stack
Shopify, WooCommerce, a custom build, a subscription platform — the engine plugs into what you already run: storefront, pixel, GA4, Klaviyo, the ad accounts. No re-platforming, no new dashboard to learn.
- £5k–50k/mo on ads
The band the audit's maths is built for. There's enough signal in your account to diagnose, and enough spend for fresh creative to move real money.
- Founder-led, no in-house creative
You need shipped output, not another hire, another retainer, another standing meeting. The engine is the department.
- You want speed, not theatre
Async delivery, weekly drops, a score on everything. No strategy decks about strategy decks.
Walk away if
- Spending under £3k/mo
The monthly maths doesn't close for you yet — we'll say so. Under £3k/mo, the $500 Starter Booster Pack is the only thing we'll sell you; come back for the engine when spend clears £5k/mo.
- Regulated verticals
Health claims, finance, CBD — until our compliance layer matures, we won't take money we can't do senior-grade work for.
- Brands that want weekly calls
Our model is async by design. If a standing meeting is how you buy confidence, we'll frustrate you.
- TikTok-first brands
We don't run a channel we can't yet run at our own standard. When that changes, it changes here first.
Founder questions
The practical bits,answered straight.
Want to judge the work before you talk to us? The scored concepts — losers included — are in the Lab.
See what the engine findsin your account.
The free Crank Audit is the fastest way to know if we're your shape: two minutes in, a senior-read report out, in 24 hours. No call required.
Get your free Crank Audit
2 minutes · findings in 24 hours · no call required